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Before there were hundreds of choices for sex toys, the only option for women was a straight cylindrical dildo. Bulky, loud and not too satisfying, these cheap vibes were controlled with a twist at the base and ran on C-powered batteries. Not only would they fail in the middle of pleasure session, they would also provide mostly lackluster external stimulation. But a lady has to begin somewhere. This was all fine and good until someone thought of creating a cuter and more powerful version—the Rabbit! Although there is no “official” record on who actually invented the rabbit vibrator, one thing is for certain, though. The Rabbit vibrator changed the course of sex toy history and orgasms for women all over the world.

1983: The Year of the Rabbit

The Rabbit Vibrator is one of the most iconic sex toys ever created. Created over 30 years ago, everyone now recognizes the Rabbit with its bunny-eared clitoral flicker and spinning pearl head. Vibratex is on record for being one of the first companies to bring this dual-action pleasure device to market in the United States. Originally manufactured in Japan, the Rabbit vibrator was specifically shaped to look like a cute animal and available in a series of bright candy-coated color as a way of circumventing the country’s obscenity laws. The cuter the vibe, the less likely it would be halted by custom’s officials.

Lucky Charm

After the launch of the Rabbit vibrator, companies tried replicating the design. There was the Beaver, the Turtle, and the Kangaroo. And based on the original design, it’s easy to see why the Rabbit won the hearts and vaginas of women. This is partly due to the fact the rabbit represents luck in Japanese culture. Unlike its competition, the Rabbit is also fast and cunning! And what could be any cuter than a vibrating rabbit?

True Believer

The co-founder of the famed sex boutique, Babeland, instantly recognized the potential of the Rabbit vibrator. It’s unassuming shape and design was the perfect fit for her sex-positive boutiques in Seattle and New York City. It did not take long for the Rabbit to hit the mainstream with an appearance on HBO’s Sex and the City. HBO sent Vibratex the script for the episode “The Turtle and the Hare,” where Miranda gives Charlotte a Rabbit.  And thus, the Rabbit vibrator became a “viral” sensation.

Rabbit Fever

After airing on Sex and the City, updated versions of the Rabbit vibrator started popping up around the world. The beginning of online shopping really helped boost the visibility of the Rabbit. Sales soared for sexy products overall, but UK-based adult toy store Ann Summers reportedly sold one million Rabbits in just 12 months with the start of its dot com.

Celebrity Fairy Dust

Nothing does more for a brand like a celebrity endorsement. Before social media, Eva Longoria was quoted as saying, “I give Rabbit vibrators to all my girlfriends. They scream when they unwrap it. The best gift I can give them is an orgasm.” Adding to the uptick in sales was the gold star of all endorsements. In June 2006, the Rabbit Habit finally received Oprah’s stamp of approval after being featured O Magazine as the “Rolls Royce of sex toys.”

Rabbit Vibrator Makeover

No other sex toy in the world has gone through as many iterations as the Rabbit. From its humble beginnings nearly 30 years ago, this sex toy has evolved in both design and function. Capitalizing on its simple design, companies like JimmyJane, JeJoue, LELO and L’Amourose have come up with their own versions. Because of technological advancements and material design, the Rabbit Vibrator is now available in all types of styles, colors, and now, features heating elements. The one thing not changing, however, is how the Rabbit vibrator offers women a chance of experience blended, high-intensity orgasms.

 
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