Erik Ravelo transforms thought into something real. In 2011, the United Colors of Benetton commissioned the artist for a special art installation—-Lana Sutra. The 15-piece installation paid homage to a company known for its values of love, artistic expression, and unity. Erik Ravelo based his project on ancient Indian text on human sexual behavior—-the one thing that unites us all.
Who is Erik Ravelo?
Cuban-born artist Erik Ravelo does not shy away from controversy. As the creative director of social campaigns at Fabrica, Benetton’s communication research center, Ravelo is in charge of producing social awareness campaigns. Erik Ravelo is known for his uncanny ability to confront taboo subject indirectly through art. His latest visually provocative work Los Intocables (The Untouchables) is sure to strike anyone’s consciousness. However, his most notable work is the Lana Sutra.
United and Not Divided
The Lana Sutra is Ravelo’s reflection on the meaning of Kamasutra (kama=pleasure; sutra = thread which unites). It is a celebration of love and desire and the equality and sharing of all humans. Creating realistic unity, Erik Ravelo used live models and captured their different positions using plaster. He then combined the sculptures together and covered them with woolen threads supplied by Benetton. The points where the two entities meet and where the colors merge into each other is a way of symbolizing how love can cancel out our differences and bind humanity as one.
“I’m a human being and don’t believe in borders. I think the world belongs to everyone born on Earth. This is my planet, our planet. No man is an island. Yes, I was born in Cuba but, above all, I was born on Planet Earth. I like to think that Lana Sutra talks about universal love which cancels diversity.” — Erik Ravelo
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