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January 2010, XBIZ - Liberator, Tenga to Form Tenga USA

ATLANTA — Bedroom Adventure Gear creator Liberator has partnered with Tenga Japan for the distribution of Tenga USA. 



Tenga Japan will work exclusively with Liberator for sales, marketing, customer service and distribution beginning Jan.7. This relationship will result in lower prices to both wholesalers and consumers, the company said. 



“The Tenga line of male masturbators is the No. 1-selling male sex toy in Japan and we would like to increase our North American market share and we confident that Liberator is the best organization to help us achieve our goals,” said Koichi Matsumoto, president and creator of Tenga. 



The Tenga line of masturbators is innovative in its function and design of the package. The masturbators are shaped and designed to look and feel like any other toiletry a man would normally carry or use while at home or on the road. 



“We are extremely excited to be working with Tenga to help them reach the next level of success here in the U.S.,” said Michael “Sky” Kane, chief sales officer for Liberator. “By utilizing our marketing power and channel distribution, as well as mainstream advertising venues we are confident that Tenga USA will enjoy a great deal of success not only in traditional adult stores but through retailers and wholesalers never before open to adult toys.” 



The Tenga masturbator (MSRP $9.99) is a pre-lubricated device that can provide superior pleasure through a small and compact delivery system. Made from an elastomeric material will not degrade or damage easily, the masturbator is extremely durable. 



Tenga’s masturbators are 100 percent safe and hypoallergenic. Tenga products contain no phthalates or bisphenol-A (BPA) and are packaged to maintain the highest levels of sanitation and freshness. 



The Tenga Eggs (MSRP $5.99) are completely discreet, portable and reusable. They are compact, small, and ultra lightweight. 



The Tenga Flip Hole (MSRP $79.00) incorporates a high-tech design and a uniquely sculptured silicone insert.