May 2013, XBIZ - Liberator Creates 'Erotic Arts' Brand Category
ATLANTA — Liberator launched a new “Erotic Arts” shop on its website to showcase luxury sex toys and accessories that defy existing categorization.
The Erotic Arts shop will include custom sculpted glass dildos, latex couture, designer furniture and handcrafted leather and silk goods.
“These products set themselves apart and we wanted a better place to showcase them,” said Louis Friedman, CEO of Liberator. “At their core they are similar to other sex toys, but many of these are statement pieces in their own right — true functional works of art.”
The majority of the Erotic Arts collection is made by Liberator or exclusively for the Atlanta-based company.
Liberator has added six new borosilicate glass pieces to its the glassworks section of the Erotic Arts shop collection, including the Lucan, Suki, Blue Moon, Pappy, Homer and Zadig.
The Lucan and Homer feature elegant glass insertable toys with attached leather tails that can function as a whip. The Suki is a more traditional g-spot dildo with a unique colorway.
The silk section of the Erotic Arts shop now offers LouLou sashes and Papillion cuffs. LouLou sashes come in sets of three two-toned, two-foot silk sashes that triple-function as restraints, blindfolds and agents of sensation play. Papillion cuffs combine lambskin and leather for a non-traditional, versatile restraint.
Liberator plans to add new products to Erotic Arts on a revolving basis.