February 2013, XBIZ - Tenga Launches Iroha Line for Women
LOS ANGELES — Tenga Co., the Tokyo-based company that has been known for its masturbation aids for men since its launch in 2005, has announced the launch of a new women's brand called Iroha.
Tenga is known for its modern, clean designs, and the Iroha brand takes the same aesthetic and meshes it with a stylish Japanese twist. Using “Wa-modern” designs similar to traditional Japanese confectionaries, Iroha products feature a unique “Soft Touch” material that provides a supple texture that is kind, responsive and giving to touch. The Iroha line of luxury massagers has multiple vibration strengths, functional storage-case-charger and three varieties of design providing different methods of use.
With their easily approachable designs, the launch of the brand is a nod to iroha’s homeland of Japan where toys for women have recently taken a back seat to Tenga’s own male pleasure aids, allowing for a whole new untapped audience of those who have previously shied away from masturbation toys.
However, Tenga has announced these items will be the first of an entire brand, with future products to take into account the varying tastes of women and their toys around the world. The brand is set for release in Japan on March 3, with a U.S. launch set for April’s International Lingerie Show in Las Vegas.
For more on Iroha, click here.
The Tenga brand recently received national exposure when The Daily Beast’s Lizzie Crocker noted the company in its “Eight High-Tech Sex Toys For Valentine’s Day” feature. Backing up the fact that Tenga was not designed to replicate the look or feel of a vagina, Crocker praised the Original Vacuum Cup and Tenga as “a lot more promising than the pathetic imitations of the real thing” and extremely effective in delivering pleasure.
Gizmodo had a similarly inspired article, “NSFW: 7 High-Tech Sex Toys to Liven Up Your Valentine’s Night” that also touched on Tenga products. The focus of the Gizmodo feature changed to the 3D Polygon, a toy that is not “garishly-colored” and “a bit more socially acceptable.” Sure it gets described as “some kind of Origami sculpture,” but anyone who’s used one knows it does so much more.