January 2013, XBIZ - Liberator Featured on Yahoo! News, CNBC
ATLANTA — Liberator was featured on two mainstream media outlets.
In the first report from Yahoo! News, Holly Bailey examined the immense effect E.L. James’ "Fifty Shades of Grey" has had on the sex industry.
Bailey’s look at the increase in sales from products mentioned in the book and its subsequent sequels includes a quote fromLiberator' s vice president of sales .
“Soft bondage is really hot right now,” Rick Lockett said.
CNBC took a different approach on adult toys citing the increased presence of novelties in retailers such as Wal-Mart and CVS.
Chris Morris used Liberator as one of the examples in adult enhancement products that have broken-through from seedy to big box stores. Morris also mentioned Liberator’s new packaging and shipping technology as a means for making it into even more stores in the future.