October 2011, XBIZ - Liberator Soothes U.S. Soldiers in Afghanistan
ATLANTA — Luxury erotic furniture designer Liberator recently received a package containing a letter, photographs and mementos from the C Company, 3-4 Assault Helicopter Battalion — the Warriors — who flew under the callsign “Liberator” during a yearlong deployment to Afghanistan.
The letter, signed by crewmember Andy Foreman — a UH-60 Blackhawk pilot, describes how Liberator’s brand recognition served to lighten the mood while overseas.
“Before deploying, our commander showed us a list of callsigns to choose from,” Foreman said in the letter. “Most of us instantly recognized the Liberator callsign and told him that was the name of a sex toy, advising against it. To this day though, I can’t even remember any of the other options.
“From the moment we began flying missions under our new callsign, it was obvious that most of us, but not all, knew of your sex furniture, and using the Liberator callsign brough some levity to our missions.”
According to Foreman’s letter, callsigns are usually affixed to the cover of a binder that rides on the helicopter’s dashboard; and Foreman took it upon himself to design the logo in which he incorporates the brand’s signature Ramp and Wedge Combo.
“I made one for each of our different callsigns (Liberator 20-29), and many of the other pilots asked to use my coversheets when they went on missions. I logged almost 200 hours of combat flight with the Liberator logo in my windshield, and between the other pilots that flew with it, that’s atleast another 1,500 combat flight hours. We flew everything from routine movements and complex air assaults, to life saving medevac missions, with the Liberator covers sitting front and center.”
According to Liberator’s Chief Marketing Officer Michael Kane, the brand is based on freedom — primarily in the bedroom — and is honored by the tribute.
““The entire Liberator staff was deeply moved by this soldiers story and we all felt a deep sense of pride for our men and women in uniform and are grateful for their dedication and service,” Kane told XBIZ.
Foreman’s letter was accompanied by his “Liberator 23” binder cover, signed by several crew members, as well as photos of the crew. He concludes his letter by noting a recent Liberator Ramp and Wedge purchase as a personal deployment gift for him and his wife.
“Since I arrived home, suffice it to say, we have both been very happy with the purchase and look forward to buying more from you,” Foreman said. “Once again, thank you for boosting my unit’s morale through, what for some, proved to be a pretty trying deployment. And if you get any orders placed by Afghani locals, I think maybe we should get some credit for marketing.”