May 2013, AVN - Liberator Announces Distro Deal with Calvista in Australia
ATLANTA—Liberator and Calvista have inked a deal for the ditributor to carry Liberator products for Austrlia and New Zealand.
Liberator debuted int he Oceanic countries at AdultEx, a trade show hosted by Calvista at the Royal Pines Resort in Gold Coast, Queensland. Based on Liberator's successful showing at AdultEx and market-based research conducted through one-on-one interviews with buyers, Calvista has agreed to bring on Liberator’s top 15 SKUs. The first container of Liberator goods is on the water and most of the products will be sold before the container reaches Australia.
"We feel that the response is going to be great and that our customers will truly appreciate the Liberator brand and what it stands for," said Calvista CEO Michael Basset. "We are committed to making it a success and look forward to many years of great sales together."
Liberator’s revolutionary compression packaging has played a large role in its ability to meet the demands all over the world; Australia being no exception. The reduced size in packaging allows for lower shipping costs and an increased number of products per shipping pallet.
"After traveling to Australia and meeting Michael and his team there was no question that these were the people Liberator needed to partner with,” said Michael Kane, executive vice president of Liberator. “Their professionalism and passion for the brand coupled with their reach made them the obvious choice. After attending Adultex, I am very confident that the Australian market will prove to be an exciting opportunity for the Liberator brand.”