September 2012, Liberator, Inc. and Orion, Inc. agree to first purchase order, European market expansion
ATLANTA, GA, and HAMBURG, GERMANY, September 26, 2012 – Liberator, Inc. (OTCBB: LUVU) and Orion, Inc. today announced the signing of the first purchase order as part of Orion’s agreement to market and promote Liberator-branded products throughout Europe. Under the terms of the initial order, Orion will receive a 40’ container of Liberator products to fulfill the initial pipeline demand and oversee Liberator’s entry into the emerging European sexual health and wellness market. Orion’s European-wide sales organization will promote and distribute a number of iconic Liberator products, including the Ramp and Wedge, along with the introduction of SKUs never before available in Europe.
Under the agreement, Orion will run all Liberator inventory through its Flensburg, Germany fulfillment center to more quickly dispatch orders throughout the continent. "This marketing and distribution partnership represents a major milestone," said Michael Kane, Executive Vice President of Liberator, Inc. "Orion has a proven track record of forging new markets and selling innovative products to the European Union. Many of these consumers have been requesting Liberator products and Orion now provides us with the avenue to serve this important customer base."
"Orion is very pleased to be one of the first European distributors for Liberator products," said Timo Petersen, of Orion, Inc. "Utilizing the strength of our established European sales team to market revolutionary Liberator products benefits both our organizations. We are excited about this new opportunity to expand our portfolio and sales revenue lines.”