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January 2010, XBIZ - Zini Co-brands With Liberator

 

ATLANTA — Luxury erotic furniture designer Liberator has announced a joint marketing venture with South Korea-based toy manufacturer Zini to launch its high-end toys in North and South America.

 

“This marketing partnership will make it possible for us to launch our first family of vibrators in the Americas with relative certainty that it will gain mainstream acceptance due to the placement of the Liberator brand on the packaging,” said June Lee, president and CEO of ZINI. “We also look forward to working together to develop future products that will continue to enhance both brands.”

 

The Liberator/ZINI line of vibrators features a swan neck design to provide both internal and external clitoral stimulation. The Liberator/ZINI also has the power of dual oscillating motors with 10 modes and five speeds. The vibes are rechargeable and made of body-safe silicone.

 

“As Liberator continues to extend its market reach we are constantly on the lookout for new and interesting designs and relationships that complement our brand,” Kane said.

 

The company recently announced partnerships with Tenga and Tickler, a new line of vibrators designed by Eric Kalen.

 

ZINI’s first two toys to be released are the Roae and the Deux, and were debuted at the Liberator booth during the 2010 AEE show in Las Vegas.

 

“We are very excited about what the future holds for this venture and we are extremely pleased that we were able to put this relationship together with Liberator as they are experts in the area of branding to the mainstream marketplace which is where we feel we need to be,” Lee said.