January 2010, StorErotica - Tickler’s Eric Kalén and Liberator Join Forces

LIBERATOR, the luxury, lovestyle brand synonymous with Bedroom Adventure Gear and upscale pleasure objects is expanding its brand presence through the highly anticipated launch of a branded toy line. Liberator is pleased to present Tickler as its first foray into this new arena. Ticklers are a family of playful vibrators; Cute Tickler, Rebel Tickler, Sunny Tickler, Mystic Tickler and Bunny Tickler. The Tickler line is the brain child of former LELO designer Eric Kalén who has dedicated his career to great design and functionality. 

“One of Ticklers main ideas is to open up new channels and reach a new audience. We believe that Liberator is the perfect partner for us to achieve this through the North and South America launch of the Tickler brand presented by Liberator” says Eric Kalén. 

We believe that Tickler adds an air of playfulness and fun to the market that is currently missing”. “The Tickler concept was adopted for the mainstream market in areas where this industry has typically never been before” says Michael “Sky” Kane, Chief Sales Officer at Liberator.


Mr. Kane went on to say that “By marrying the name synonymous with great design, Eric Kalén, and the Tickler / Liberator brands I believe that we have a tiger by the tail and that this relationship marks the next step in our evolution as a mainstream provider of sexual well being products”


Tickler creates a uniquely playful world of sex toys filled with attitude and personality with products that are both exciting and give value for money by delivering a high quality and unique concept at an affordable price. The first Tickler family reaches for a playful and liberated audience that might never have bought a sex toy before. 

The Tickler family initially starts off with five members; Cute Tickler, Rebel Tickler, Sunny Tickler, Mystic Tickler and Bunny Tickler. All Ticklers have their own unique character and individual design that provide different vibration patterns to match your individual preference and mood. – The question is;”Which Tickler are you?” 

All Ticklers do share some main features. They are all powerful, water proof, quiet and made of the finest body safe materials. The product is delivered in contemporary packaging together with a stand for storage and display. Battery is included and they are ready to tickle right out of the box.