January 2010, AVN - Liberator Partners with Tenga as Exclusive Provider for N. America
ATLANTA—Liberator Bedroom Adventure Gear, the luxury love-style brand that brought sex furniture to mainstream America, is expanding its brand presence through a highly anticipated partnership with Tenga Japan.
“The Tenga line of male masturbators is the number-one-selling male sex toy in Japan, and we would like to increase our North American market share,” said Koichi Matsumoto, president and creator of Tenga. “We are confident that Liberator is the best organization to help us achieve our goals.”
A masturbator that is designed so uniquely nobody will know that it’s a sex toy? This is the promise of the revolutionary products created by Tenga.
The Tenga line is innovative not only in function but also in packaging. Shaped and designed in such a way that they look and feel like any other toiletry, these masturbators can be used at home or on the road without worry of embarrassment.
“We are extremely excited to be working with Tenga to help them reach the next level of success here in the U.S. By utilizing our marketing power and channel distribution, as well as mainstream advertising venues, we are confident that Tenga USA will enjoy a great deal of success not only in traditional adult stores but through retailers and wholesalers never before open to adult toys,” said Michael “Sky” Kane, chief sales officer for Liberator.
The Tenga masturbator (MSRP $9.99) is a pre-lubricated device that can provide superior pleasure through a small and compact delivery system. It is also extremely durable because the elastomeric material will not degrade or damage easily. Most importantly, the masturbators of Tenga are 100 percent safe and hypoallergenic. Tenga products contain no phthalates or bisphenol-A (BPA), and are packaged to maintain the highest levels of sanitation and freshness.
The Tenga “Eggs” (MSRP $5.99) are completely discreet and portable—both compact and ultra lightweight. These masturbators can be easily packed in a suitcase without concerns over privacy. In fact, they even fit in one's pocket.
The reusable Tenga Flip Hole (MSRP $79), incorporates a high-tech design and a uniquely sculptured silicone insert for a sensual sensation never experienced in a masturbator before.