January 2010, AVN - ZINI Co-Brands with Liberator
ATLANTA—Liberator, the luxury love style brand synonymous with Bedroom Adventure Gear and upscale pleasure objects, is expanding its brand presence through a joint marketing venture with ZINI, based in South Korea.
“This marketing partnership will make it possible for us to launch our first family of vibrators in the Americas with relative certainty that it will gain mainstream acceptance due to the placement of the Liberator brand on the packaging,” said June Lee, president and CEO of ZINI. “We also look forward to working together to develop future products that will continue to enhance both brands.”
The Liberator/ZINI line of vibrators defines luxury and sensuality as its design matches every curve of the woman’s body. The arched swan neck is designed to provide both internal and external clitoral stimulation. The Liberator/ZINI also has the power of dual oscillating motors with 10 modes and five speeds. Made of body-safe silicone and rechargeable, this uniquely designed toy with the magic 23.5-degree angle is sure to provide hours of pleasure.
“As Liberator continues to extend its market reach we are constantly on the lookout for new and interesting designs and relationships that complement our brand,” said Michael Kane, chief sales officer for Liberator.
“We are very excited about what the future holds for this venture and we are extremely pleased that we were able to put this relationship together with Liberator as they are experts in the area of branding to the mainstream marketplace which is where we feel we need to be,” Lee said.
The first two toys to be released in the Americas are the ROAE and the DEUX, which debuted at the Liberator booth during the 2010 AEE show in Las Vegas.