September 2012, AVN - Liberator Signs Cupido As Licensee/Branding Partner for China
ATLANTA—Liberator today announced their brand expansion into Asia through its newest partnership in Hong Kong, China.
Cupido Inc. is owned and operated by industry veteran Michael Lozada and his business partner Christy Ho. This dynamic duo brings a wealth of knowledge of the industry to China as well as a local presence with offices in Hong Kong and Guangzhou. Christy Ho also brings her experience in international business as well as fluency in both Cantonese and Mandarin Chinese that will be invaluable to the Liberator brand. Cupido will also be building brand awareness through direct-to-consumer advertising and press in order to generate consumer sales both within and outside of the adult channels.
Commenting on the new partnership Cupido Inc. President Michael Lozada, stated, "We are quite excited about the opportunity to represent the Liberator brand in China. The Liberator line brings us great products and brand recognition at a point in our society where sexual health and wellness is becoming increasingly more important to people.”
Michael Kane, executive vice president for Liberator Inc., said, "All of us at Liberator are thrilled to have Cupido on board, and we are looking forward to working alongside Michael and Christy and the rest of their team to develop the market. Our analysis suggests great potential in the region, and Cupido has agreed to purchase a minimum of $7 million in Liberator products over the next five years so we are confident that Cupido is committed to the brand and the right group to partner with in this endeavor.”